You want freedom to work, earn, and live how you want.
Let’s build the money plan that makes it possible.
Full-time or on the side. Fast or slow.
You want work that fits your life instead of a life arranged around work.
You want to make good money without building a life you need FU Money to escape from.
You don’t have to hustle nonstop, become an influencer, or blow up your entire life. You need a plan for building more income, ownership, flexibility, and options around the life you actually want.
Even if you love your job or run a thriving business, FU Money gives you enough runway, ownership, and options to slow down, take a break, or pivot without your income, business, or professional value collapsing the moment you step away.
Build your 12-month FU Money Plan in 4 weeks.
The FU Money Plan Cohort is a is a 4-week working group where we look at what you’re building, what it needs to earn, what you already have working in your favor, and the different ways to get there through offers, income streams, visibility, or changes to what you’re already doing.
You leave knowing what you’re prioritizing now, what you’re testing next, and what you’re deliberately not spending your time on.
You can spend Q4 growing on LinkedIn or Substack, launching something new, changing your offer, finding clients, building a product, improving your brand, adding another income stream, or trying to make what you already have work better.
Before you put hundreds of hours into any of them, get specific about what each one is supposed to do for you.
Is it supposed to bring in income now? Build demand for later? Replace some of what you currently earn? Give you another source of income? Make your business less dependent on you?
Then identify which activities are most likely to move you toward that goal, prioritize those, and deprioritize the rest.
Starts September 22 · 4 live working sessions + replays · $397 through September 15 · Regular price $497
Prefer to split the payment? Choose 2 monthly payments
You’ve got the experience. You know what you want to build. What you don’t have is a clear read on what deserves your time now, what needs to start making money, and which steps will actually move you closer to the way you want to work and earn.
This isn’t a content calendar or a LinkedIn hacks list. It’s four weeks of working out how the thing you’re building fits into your income and life, what it needs to become viable, how you’ll create the visibility and demand to support it, and what you need to do next.
FU Money Plan helps you turn what you want into a clear plan for how to get there.
What does FU Money mean here?
FU Money means having enough income, runway, assets, reputation, and options you control that one job, client, business, platform, or person can’t completely dictate what happens next.
You may keep the job you already have.
You may grow your business, shrink it, change it, start something on the side, take a break, build another source of income, or decide you’re perfectly happy with what you’re doing.
The point is having choices.
Your next move should be something you can decide, rather than something your bills decide for you.
Starts September 22 · 4 live working sessions + replays · $397 through September 15 · Regular price $497
Prefer to split the payment? Choose 2 monthly payments
What You'll Build During The 4 Weeks
Week 01
Your Work + Income Target
Get clear on what you want your work, income, time, and life to look like over the next year, and what would need to be true for the direction you’ve chosen to actually work.
How much does it need to earn? How much do you want to work? What needs to change from the way you work and earn today? What would make you meaningfully less dependent 12 months from now?
Week 02
Your Income + Opportunity Map
Map how money comes into your life today, where you’re overly dependent, what you’re already building toward, and which ways of earning are most likely to support it.
You might strengthen an existing offer, add a new revenue stream, productize something you already do, change how your business makes money, or keep your current income in place longer while you build the next thing.
The goal isn’t to collect random income streams or come up with ten new business ideas. It’s to identify which one or two paths make the most sense for the income and working life you’re trying to create.
You may discover that you don’t need another income stream at all. You may need to restructure, productize, protect, diversify, or create more leverage around revenue you already have.
Week 03
Your Visibility + Demand Plan
How will the right people know what you do, why it matters, and what they can hire or buy from you?
Your income plan needs enough visibility and demand behind it to work. Depending on your plan, that could mean clients, customers, referrals, partnerships, job opportunities, negotiating power, or demand for something you’re building.
You do not need to become an influencer or build a giant audience. You need to be visible to the right people for the opportunities your plan depends on.
Week 04
Your 12-Month FU Money Plan
Turn your work and income target, revenue priorities, and visibility plan into one plan you can actually follow.
You’ll know what you’re prioritizing now, what you’re testing next, what milestones you’re working toward, and what you’re deliberately leaving alone so you’re not trying to build six things at once.
This will probably fit you if…
- You already know what you want to build, grow, or move toward, but you’re less clear on how to get from where you are now to making it work.
- You have income today, but you want more of it to eventually come from work you actually want to keep doing.
- You’re building something alongside a job, consulting work, or another source of income and need to decide what deserves your limited time if you want it to become meaningful income.
- Your business already works, but too much of the revenue still depends on you, one client, one offer, one platform, or constantly coming up with something new.
You have several ways you could grow what you’re building and need help deciding which ones actually support the income, time, and working life you want.
You can be employed, self-employed, running a business, building something on the side, or somewhere between versions of your working life.
You don’t need an audience, finished offer, polished business model, or everything figured out before you join. But you should have a direction.
If you’re starting from “I genuinely have no idea what I want to do next,” FU Money Plan probably isn’t the right first step.
This is a working cohort
This isn’t four weeks of me talking at you. You’ll bring your own situation, questions, ideas, and decisions into the sessions so we can actually work through them together.
Your enrollment includes:
* 4 live working sessions
* Replays of every session
* Worksheets and planning tools
* Your 12-Month Money Vision
* Your Visibility Plan
* Your Opportunity Plan
* Your 12-Month Money Plan
Lifetime access to the recordings and materials
Starts September 22nd, 2026
Sessions: September 22, September 29, October 6, and October 13
Tuesdays, 12:00–1:00 p.m. ET / 6:00–7:00 p.m. CEST
All sessions are live on Zoom, interactive, and recorded.
If you can’t attend a session live, you’ll have forever access to the replays.
What It’s Like to Work With Me
The FU Money Plan Cohort is new, but helping people get clearer about their direction, business, and next decisions isn’t. Here’s some feedback from people I’ve previously coached and advised.
Hi, I’m Krista.
I’ve spent more than 20 years in marketing, built and co-owned three agencies, served as a Fractional CMO, advised founders, and worked with brands including Apple, HP, Sephora, Samsung, and REI.
I also know what it’s like to discover that a successful career doesn’t automatically give you much control over what happens next.
At 38, after selling my agency shares and going through a divorce, I assumed my experience and résumé would make replacing my income relatively easy.
More than 200 job applications later, nobody had hired me.
Since then, I’ve tested 12 different income streams and made six major business pivots. Some made money. Some didn’t. A few made very good money and still created a way of working I didn’t want to continue.
FU Money Plan grew out of those experiences.
I want you to make these decisions deliberately, before circumstances make them for you.
Join the FU Money Plan Cohort
Build your plan with me over four weeks. 4 live working sessions + replays
Starts September 22 · 4 live working sessions + replays · $397 through September 15 · Regular price $497
Prefer to split the payment? Choose 2 monthly payments
FAQs
Discover if FU Money Plan is right for you.
I already have savings and investments. Isn’t that FU money?
They can absolutely be part of it. But ask yourself: if your primary income disappeared tomorrow, how long would that money actually buy you?
FU Money is also what helps you create more: income sources, skills, intellectual property, relationships, reputation, assets, and options you control.
The goal isn’t just having money you can spend. It’s building enough financial runway and earning power that you have choices.
Do I need to know what I want to build before I join?
No.
If you already have ideas, we’ll pressure-test them. If you don’t, figuring out your strongest options is part of the process.
You don’t need to arrive with a business idea, offer, side hustle, or perfectly mapped-out future.
Do I need an existing business or audience?
No.
You can be employed, self-employed, running a business, building something on the side, or figuring out what comes next.
We start with what you already know, what you have, what you want, and what your income needs to support.
What if I already have a successful business or career?
That’s completely fine.
You may be earning very good money and still depend heavily on one employer, a handful of clients, your own labor, a platform, or a business you no longer want to run the same way.
The work is just as useful when things are going well and you want to create more options before you need them.
How much time will this take?
There are four 60-minute live working sessions. Most of the additional work happens through the worksheets and decisions you make between sessions. You can go as deep as you want, but this is designed to fit around an existing job, business, or family.
What if I can’t attend every session live?
All four sessions are recorded, and you’ll have lifetime access to the replays and program materials.
What’s the difference between Book 1 and the cohort?
The 30-Day FU Money Plan: Book 1 is the self-guided starting point. It helps you assess where you stand today, including your income dependencies, financial runway, and biggest areas of risk.
The cohort goes much further. We work live over four weeks to decide what you want next and build your revenue, recognition, and 12-month FU Money Plan together.
If you prefer to start on your own, Book 1 is available for $29. Start with the book. NOTE: Book 1 is included with your cohort enrollment. You do not need to complete the entire book before we start. Before our first session, I’d like you to complete the 12-question FU Money Assessment so we have a baseline for where you stand today. The rest of the book is yours to work through at your own pace and use as a companion to the cohort.
Is FU Money Plan financial advice?
FU Money Plan is an educational business and career strategy program focused on building more choice and control around how you work and earn.
I do not provide financial, investment, tax, or legal advice, and no specific income or financial result is guaranteed.
Ready to build your FU Money Plan?
The goal is a workable plan for the next 12 months, based on your actual life, experience, financial needs, and capacity.
If that’s what you need, I’d love to work through it with you.
Starts September 22nd, $497
Price Through September 15th: $397
Prefer to split the payment? Choose 2 monthly payments